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Changing the body, for-real changing and not just losing a bunch of water weight, takes time.


Real time. Months, years even.


Get your head adjusted to that, because it’s reality.


Your 21 day Keto-Pizza challenge diet MIGHT get 20 pounds off of you, but you’re not keeping it off. You know this, yet you persist.


A client recently told me, “I Lost 100 pounds last year!” The only problem was, he’d lost 25 pounds four times and put 30 back on each time.


100 lost, 120 gained, 20 pound total gain. Yep…short term mentality. This was from a smart person, a successful business person. Common sense and acumen in abundance…and yet, with food, none.

Remember, this is long term.

Nutrition is a life long habit. Diet is a lifestyle skill.
If you’ve done other short term stuff, please forget it. Challenges and other short term ideas DO NOT work. They’re a recipe for disaster, a cliff.


Once you’re done with 30 days or 6 weeks, what’s next?
Cake, pizza and no plan? On again/off again/never again?


We know this happens, we’ve seen it over and over again.

What we propose is something completely different, free of a challenge mindset that promotes overly strict adherence.

If you make a mistake on The Dan Plan Diet, no big deal. You’re not perfect.

We’re not looking for perfect, we’re looking for better.

Think of The Dan Plan Diet like learning a foreign language. It takes time to get it right and understand the subtle nuances.

“You’re a week in, we have at least 90 days to work together.” This is something I say regularly. I call this the ‘come-down-off-of-that-ledge’ speech. You’re a week in.

Maybe you didn’t stay a close to the plan as you’d like to admit, but dang it you want RESULTS!

When do you want them? NOW!!!

Slow down, enjoy the process, stay away from the scale, look in the mirror a little less. Give yourself some credit.

You made the choice, you invested in yourself.
Investments take time.

We all know there’s no such thing as a quick fix for your body. It’s common sense.

Unfortunately common sense goes out the door when it comes to body image. It’s so sensitive and unique; marketers and advertisers take advantage of that.

No one really looks like the air brushed, dieted-down, dehydrated models on magazine covers, yet we’re primally drawn to that image and our own ability (or inability) to achieve. I know because I feel the same way.

Tune out all of the noise. Trust the process. I’ve hacked the path through the jungle. I know what works, and I’m happy to guide you.

Follow the Plan, stay committed.

Be patient! Stay the course.

Results will happen, I Promise.

When you’re ready to make a real change, check out our nutrition program by clicking this text.